HappyCake franchise

So many cakes — only one HappyCake

Making the world happier and kinder every day by baking the most delicious cakes from natural ingredients and providing exceptional service.

A HappyCake cake
2,216,600cakes sold in 2025
  • 2.2Mcakes sold in 2025
  • 1.7Munique customers in 2025
  • 13.7B ₸chain-wide revenue in 2025
  • ×9.4sales growth since 2018

Chain growth

Figures by year

Cakes sold, 2018–2025

Cakes sold · 20252,216,600
1,695,370unique customers
418,228call-center calls
13.73B ₸chain-wide revenue
1,000+employees

About the franchise

What we dream of

Our dream is to become the world’s largest chain producing and delivering the most delicious cakes.

A truly delicious cake made from natural ingredients cannot be produced on a conveyor belt — it needs a human soul. That is why we grow through families, not factories: we train a young and enthusiastic family, give them our IT solutions, and they open a HappyCake shop in their city or district.

“HappyCake is a community of people who love what they do and love their cities. With heart and soul!”
The HappyCake team

Why choose us

What you get

  • Working and sketch designs of the premises, 3D design

  • The right to use the HappyCake trademark

  • A professional central call center

  • Professional training

  • Launch support

  • Our own IT system for cashiers, couriers and managers

Investment

Franchise terms

Investment from 40 million ₸ Includes:
  • renovation of the premises
  • the essential minimum of equipment and inventory
  • the lump-sum franchise fee
Lump-sum fee from $12,500 one-time fee to join the network
Royalty 7.5–10% up to 3 million ₸
Royalty holiday 6 months no royalty for the first six months
Profit margin 20–30% before tax
HappyCake shop interior

Premises

Premises requirements

  • Street-front location
  • Ground floor, not a basement
  • Two entrances
  • From 150 m² (about 1,600 sq ft)

Kazakhstan

Available locations

Almaty: 8 of 19 districts available.

  • DistrictKalkaman
    Area31 km²
    Available
  • DistrictKulager
    Area22 km²
    Available
  • DistrictDuman
    Area25 km²
    Available
  • DistrictZhas Kanat
    Area23 km²
    Available
  • DistrictZhuldyz
    Area13 km²
    Available
  • DistrictAlmaty-1
    Area8 km²
    Available
  • DistrictKamaz Center
    Area15 km²
    Available
  • DistrictAinabulak
    Area17 km²
    Available
  • DistrictAlmaty Arena
    Area37 km²
    Taken
  • DistrictAksai
    Area7 km²
    Taken
  • DistrictTastak
    Area25 km²
    Taken
  • DistrictSaryarka
    Area7 km²
    Taken
  • DistrictOrbita
    Area16 km²
    Taken
  • DistrictADK
    Area5 km²
    Taken
  • DistrictAtakent
    Area9 km²
    Taken
  • DistrictCentral Stadium
    Area12 km²
    Taken
  • DistrictKazakhfilm
    Area21 km²
    Taken
  • DistrictSamal
    Area16 km²
    Taken
  • DistrictArbat
    Area11 km²
    Taken

Astana: 0 of 12 districts available.

No districts are available right now. Apply and we’ll let you know when one opens up.

  • DistrictAkmeshit
    Area8 km²
    Taken
  • DistrictNova City
    Area21 km²
    Taken
  • DistrictEXPO
    Area11 km²
    Taken
  • DistrictSyganak
    Area8 km²
    Taken
  • DistrictKeruen City
    Area9 km²
    Taken
  • DistrictZhumabayev
    Area11 km²
    Taken
  • DistrictHighvill
    Area14 km²
    Taken
  • DistrictKuishi Dina
    Area6 km²
    Taken
  • DistrictVstrecha
    Area8 km²
    Taken
  • DistrictZhenis
    Area8 km²
    Taken
  • DistrictZhannur
    Area12 km²
    Taken
  • DistrictKoktal
    Area14 km²
    Taken

Don’t see your city? Apply and we’ll consider it.

Franchisees

Stories of our franchisees

Venera and Nurlan with their family

Venera and Nurlan

Aktobe · the first franchise partner

349,035cakes sold
7locations
37employees
65,609deliveries

“It took a record time — just 40 days — from signing the agreement to opening the production facility.”

Read the story
Azamat and Aktoty at a HappyCake opening

Azamat and Aktoty

Astana

80,912cakes sold
5locations
11employees
9,287deliveries

“That is how our journey with HappyCake began — from a slice of cake to our own franchise.”

Read the story

Become part of HappyCake

We dream that our franchise contracts will be passed down from generation to generation!

We are looking for a family ready to come to the shop every day, take part in production, fully run the location — and enjoy it.

Franchise application

Fill out a short form — we will contact you and explain the terms.

Apply now

The form opens in Yandex Forms